"To become a transnational company by providing the quality products with best of services at most competitive prices."
"To redefine the standards of an ethical , qualitative and quantitative business concern."
- To unlock individuals potential to improve the quality of life.
- Respect all.
- The main competition is not "share of wallet". No, its "share of your customers heart".
- Integrity and high standards of ethical conduct.
- Superior performance in meeting current challenges and demand by providing relevant products.
- To become a knowledge-driven global company with the highest level of operational excellence in all spheres.
- Get good or get out.
- Be a responsible corporate citizen.